SENATE STATE GOVERNMENT, WAGERING, TOURISM & HISTORIC PRESERVATION COMMITTEE

STATEMENT TO

SENATE, No. 4300

with committee amendments

STATE OF NEW JERSEY

DATED:  JUNE 11, 2026

      The Senate State Government, Wagering, Tourism & Historic Preservation Committee reports favorably and with committee amendments Senate Bill No. 4300.

      As amended by the committee, this bill requires advertising for New Jersey’s wine growing regions on tourist directional signs. 

      Under current law, the Division of Travel and Tourism in the Department of State, in consultation with the Department of Transportation and the Department of Agriculture, implements a marketing and advertising campaign to attract the State's residents and visitors to wineries and viticulture attractions in the State through the erection of outdoor displays or advertising on real property within public view.  The advertising of this State’s wine growing regions and New Jersey-based wineries within each of the wine growing regions on tourist directional signs will be implemented as part of this campaign. 

      The four wine growing regions, each an official American Viticultural Area (AVA), include Central Delaware Valley AVA, located in Central NJ and shared with southeastern Pennsylvania along the Delaware River just north of Philadelphia; Warren Hills AVA, located entirely in Warren County along NJ’s hillier northwestern edge bordering Pennsylvania; Outer Coastal Plain AVA, which includes all of Cumberland, Cape May, Atlantic and Ocean Counties; and Cape May Peninsula AVA, which includes part of Cape May and Cumberland Counties.  

COMMITTEE AMENDMENTS:

      The committee amendments specify that the wineries advertised in each wine growing region must be based in New Jersey.