[Second Reprint]
ASSEMBLY, No. 4666
STATE OF NEW JERSEY
222nd LEGISLATURE
INTRODUCED MARCH 10, 2026
Sponsored by:
Assemblyman CLINTON CALABRESE
District 36 (Bergen and Passaic)
Assemblywoman MAUREEN ROWAN
District 2 (Atlantic)
Assemblyman CODY D. MILLER
District 4 (Atlantic, Camden and Gloucester)
Co-Sponsored by:
Assemblywomen Morales, Haider, Bagolie, Collazos-Gill and Murphy
SYNOPSIS
Permits for-profit movie theater to acquire plenary retail consumption license.
CURRENT VERSION OF TEXT
As reported by the Assembly Commerce and Economic Development Committee on June 4, 2026, with amendments.
An Act concerning alcoholic beverage licenses and supplementing Title 33 of the Revised Statutes.
Be It Enacted by the Senate and General Assembly of the State of New Jersey:
1. a. The governing board or body of any municipality, upon the approval of the Director of the Division of Alcoholic Beverage Control, may issue a plenary retail consumption license to a for-profit entity that regularly operates a motion picture exhibition facility 1[, primarily for the showing of first-run motion pictures,]1 for which admission is charged.
b. A license issued pursuant to this section shall be used only in connection with a 1[premises that is primarily used for the showing of first-run motion pictures] qualifying motion picture exhibition facility as defined in subsection h. of this section1.
c. The license shall authorize the sale of alcoholic beverages by the for-profit entity who has been approved pursuant to procedures established by the Division of Alcoholic Beverage Control for consumption on the licensed premises:
(1) during the two hours immediately preceding the showing of first-run motion pictures; and
(2) during 1[the showing of first-run motion pictures] scheduled motion picture exhibitions conducted at the licensed premises in connection with the operation of the qualifying motion picture exhibition facility1.
d. Application for the initial issuance and renewal of each license shall be made to the municipal governing 2board or2 body on an annual basis. Except as provided in subsection e. of this section, the fee for the initial issuance of the license shall be 1[at least]1 $210,000. One-third of the initial issuance fee for the license shall be paid upon the issuance of the license, one-third of the fee shall be paid nine months from the date of the issuance of the license, and one-third of the fee shall be paid 18 months from the date of the issuance of the license.
e. If 10 percent of the alcoholic beverages sold by a motion picture exhibition facility are produced by holders of a limited brewery license, restricted brewery license, farm brewery license, plenary winery license, farm winery license, cidery and meadery license, craft distillery license, or historic distillery license pursuant to R.S.33:1-10, 2a governing board or body of a municipality and a motion picture exhibition facility may negotiate2 the fee for the initial issuance of a license issued pursuant to this section 2[shall be $150,000] , provided that the fee shall not exceed $210,0002.
f. A license issued pursuant to this section shall 1[not be transferred for use in connection with any premises other than a premises that is operated as a motion picture exhibition facility located within the same location or any adjacent premises operated by the licensee] remain appurtenant to the qualifying motion picture exhibition facility for which it is issued and shall not be transferred, assigned, sold, pledged, or otherwise used in connection with any other premises or business operation. The license may be used only in connection with the qualifying motion picture exhibition facility operated by the licensee. Upon permanent cessation of qualifying motion picture exhibition operations at the licensed premises, the license shall immediately expire1.
g. A license issued under the provisions of this section shall not be counted in determining the number of licenses under P.L.1947, c.94 (C.33:1-12.13 et seq.) or under P.L.1968, c.277 (C.40:48-2.40 et seq.).
h. For the purposes of this section:
“First-run motion picture” means an audiovisual work consisting of a series of related images that, when shown in succession, impart an impression of motion, together with accompanying sounds, if any, that is 1[exclusively and]1 newly released for 1commercial1 theatrical exhibition 1[, and is shown in a movie picture exhibition facility during its initial exhibition period] to the general public and exhibited during its initial commercial release period1.
“For-profit entity” means any corporation, company, partnership, sole proprietorship, person or entity owning 10 percent or more of the shares thereof.
“Licensed premises” means a 1[premises where a first-run motion picture is exhibited and any adjacent premises owned and operated by the licensee] qualifying motion picture exhibition facility1.
“Motion picture exhibition facility” means a 1permanently located commercial1 movie theater 1[, screening room, or other venue that is being used primarily for] or similar fixed exhibition venue primarily engaged in1 the exhibition of 1[a]1 first-run motion 1[picture, if the exhibition is open to the public or is made to an assembled group of viewers outside of a normal circle of a family and its social acquaintances] pictures to the general public for paid admission1.
2. This act shall take effect on the first day of the fourth month next following the date of enactment.