LEGISLATIVE FISCAL ESTIMATE
[First Reprint]
ASSEMBLY COMMITTEE SUBSTITUTE FOR
ASSEMBLY, Nos. 4085 and 4523
STATE OF NEW JERSEY
222nd LEGISLATURE
DATED: JUNE 9, 2026
SUMMARY
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Synopsis: |
Establishes “Fair Price Protection Act.” |
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Type of Impact: |
Annual State expenditure and revenue increases. |
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Agencies Affected: |
Department of Law and Public Safety; Department of the Treasury. |
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Office of Legislative Services Estimate |
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Fiscal Impact |
Annual |
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State Expenditure Increase |
Indeterminate |
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State Revenue Increase |
Indeterminate |
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· The Office of Legislative Services (OLS) anticipates a one-time indeterminate State expenditure increase for the New Jersey Innovation Authority in the Department of the Treasury to conduct a study on the use of electronic shelf labels, in consultation with the Department of Law and Public Safety’s Division of Consumer Affairs.
· The OLS finds that annual Department of Law and Public Safety expenditures would increase for investigations, civil enforcement actions, and potential litigation undertaken by the Office of the Attorney General. The magnitude of these costs, as well as any associated courts costs, is indeterminate and would depend on the extent to which there are violations of the bill’s provisions.
· The OLS concludes there may be an indeterminate annual State revenue increase from monetary penalties and damages collected from violators of the bill’s provisions.
BILL DESCRIPTION
This bill makes it an unlawful practice and a violation of the Consumer Fraud Act for a person to use surveillance pricing or any other pricing strategy that determines or varies the sale price of groceries and other foodstuffs based, in whole or in part, on personal data.
The bill also makes it an unlawful practice and a violation of the Consumer Fraud Act for any person to use an electronic shelving label connected to any technology that employs surveillance pricing or any other pricing strategy that determines or varies the sale price of groceries and other foodstuffs based, in whole or in part, on personal data.
The bill establishes a one-year moratorium on the new use of electronic shelf labels in this State. Before and during the moratorium, the New Jersey Innovation Authority, in consultation with the Division of Consumer Affairs, would conduct a study on the use of electronic shelf labels. The study is to examine, at a minimum, the effects of electronic shelf labels and the impact of electronic shelf labels on surveillance pricing.
Additionally, the New Jersey Innovation Authority is required by the bill to submit, no later than six months before the expiration of the moratorium, the study’s findings and conclusions in a final report, together with any recommendations for legislative or administrative action to the Governor and to the Legislature. Upon the expiration of the moratorium, the use of electronic shelf labels is permitted, provided its use is in compliance with current law or promulgated regulation, unless the Legislature enacts a law to the contrary.
The Attorney General may bring a civil action to enjoin an act or practice that is in violation of the provisions of the bill, enforce compliance, and obtain actual monetary damages incurred from the violation or $50,000, whichever is greater, as well as any other restitution, penalties, or relief the court may deem appropriate. A violation of the Consumer Fraud Act is punishable by a monetary penalty of not more than $10,000 for a first offense and not more than $20,000 for any subsequent offense. In addition, violations may result in cease and desist orders issued by the Attorney General, the assessment of punitive damages, and the awarding of treble damages and costs to the injured party.
FISCAL ANALYSIS
EXECUTIVE BRANCH
None received.
OFFICE OF LEGISLATIVE SERVICES
The OLS concludes the bill would result in a one-time indeterminate State expenditure increase for the New Jersey Innovation Authority to conduct a study on the use of electronic shelf labels, increased annual State costs for the Department of Law and Public Safety to enforce the bill’s provisions, and indeterminate annual State revenue increases from monetary penalties and damages collected from violators of the bill’s provisions.
State Expenditure Increase: The New Jersey Innovation Authority would incur a one-time expenditure increase to conduct the study, analyze the results, and provide a report at least six months before the end of the one-year moratorium on new use of electronic shelf labels. The Innovation Authority was established pursuant to P.L.2025, c.190 and partners with State agencies to design and deploy more effective and efficient government services through the use of technology, design, data, policy, marketing, and communications. The FY 2027 Governor’s Budget recommends increasing the appropriation for the New Jersey Innovation Authority by $13.3 million, from $10.2 million in FY 2026 to $23.5 million in FY 2027.
The OLS finds that annual Department of Law and Public Safety expenditures would increase for investigations, civil enforcement actions, and potential litigation undertaken by the Office of the Attorney General. The magnitude of these costs, as well as any associated courts costs, is indeterminate and would depend on the extent to which there are violations of the bill’s provisions.
State Revenue Increase: A violation of the bill’s prohibition on the use of surveillance pricing and electronic shelving labels is an unlawful practice and violation of the Consumer Fraud Act, punishable by a monetary penalty of not more than $10,000 for a first offense and not more than $20,000 for any subsequent offense. In addition, violations may result in cease and desist orders issued by the Attorney General, the assessment of punitive damages, and the awarding of treble damages and costs to the injured party. The bill also provides that for any violation the Attorney General may bring a civil action to enjoin the act or practice of a violator; enforce compliance with bill’s provisions; obtain for certain acts the great of actual monetary damages or $50,000; or obtain any other restitution, penalty or relief a court of competent jurisdiction deems appropriate.
The OLS, however, has no information on which to base an estimate of the number and magnitude of future penalty assessments and payments and thus cannot project the amount the State will collect.
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Section: |
Law and Public Safety |
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Analyst: |
Lead Fiscal Analyst |
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Approved: |
Thomas Koenig Legislative Budget and Finance Officer |
This legislative fiscal estimate has been produced by the Office of Legislative Services due to the failure of the Executive Branch to respond to our request for a fiscal note.
This fiscal estimate has been prepared pursuant to P.L.1980, c.67 (C.52:13B-6 et seq.).